A Marketer's (Tiny) Guide to Promo at Trade Shows

Jun 4

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

It's Party Thyme: 7 Products for Plant Lovers

May 6

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

What’s Up With Unboxing Videos? The Trend You Must Try

Feb 25

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

8 Graphic Design Mistakes to Avoid

Jan 6

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Take a Hike! 6 Products to Help you in the Great Outdoors

Aug 29, 2024

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...

6 Products to Show Your Support for Breast Cancer Awareness

Jul 24, 2024

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

How to Put Together an Onboarding Kit

May 13, 2024

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

These Are the Tech-Savvy Promotional Products You Are Looking For

May 6, 2024

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

6 Benefits of Customer Loyalty Programs

Mar 16, 2024

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

Case Study: Thank You for Spooning

Dec 19, 2023

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

Graphic Design Terms Everyone Should Know

Oct 5, 2023

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

The Best Apps For Organization

Sep 28, 2023

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

The History of Promotional Products

Jul 16, 2023

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

6 Reasons You Need a Company Store

Jul 1, 2023

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

6 Products to Include in Every Holiday Gift Basket

Jan 16, 2023

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

Your Guide to Promo Hats

Nov 10, 2022

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

Generation Z vs. Millennials: What’s the Difference?

Aug 19, 2022

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

Yes, There's a Difference: Everything You Need to Know About Pens

Aug 12, 2022

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...

Craft the Perfect Trade Show Swag Bag

Jul 6, 2022

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Feb 22, 2022

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

What Makes Gen Z Tick?

Jan 17, 2022

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

Relax and Unwind With These 10 Promo Products

Sep 2, 2021

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

6 Hot Sauces Sure to Blow Your Socks Off

Aug 26, 2021

Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...

12 Perfect Pediatric Products for Babies

Aug 18, 2021

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

Case Study: Hay, Where'd You Get That Tote?

Aug 3, 2021

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

6 Products to Grow Your Business!

Jun 28, 2021

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

Reusable vs. Disposable Items

Jun 13, 2021

Disposable products are a common part of everyday life for most folks – think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cu...

How to Create Buzz Around a Launch With Promo Products

Apr 3, 2021

So, you're launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch ...

Take it To-Go: 8 Restaurant Takeout Essentials

Nov 24, 2020

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are ...

Sustainability & Environmental Responsibility: Why it Matters

Nov 10, 2020

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

10 Tweetable Quotes for Motivation

Nov 3, 2020

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

A Quick Guide to Promotional Bags

Jun 25, 2020

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products – an...

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Jun 11, 2020

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

Lead a Healthier Lifestyle With These 6 Promotional Products

Jun 4, 2020

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

6 Fun Products for Keeping Kids Occupied at Home

Apr 29, 2020

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

6 Purr-fect Promo Products for Cat Lovers

Mar 2, 2020

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

Case Study: This Promotional Product is in the Bag

Feb 17, 2020

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

Swing, Batter! The Best MLB Promotions

Jan 19, 2020

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...

6 Things You're Missing Out on by Not Using Promotional Products

Dec 14, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

How Promo Products Can Tell Your Brand's Story

Nov 8, 2019

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

6 Retro Products That Are a Blast From the Past

Oct 25, 2019

No matter what decade you think of when you think of “retro products”, you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business c...

5 Fail-Proof Ideas for Your Business Instagram

Sep 26, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

16 Ways Color Affects Your Branding and Marketing

Jul 9, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Our Top 10 Favorite Eco-Friendly Products

Apr 14, 2019

Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...

Your Brand Is Your Business - Market It!

Mar 1, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Branding 101: Let’s Talk Logos

Feb 15, 2019

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

6 Things You're Missing out on by Not Using Promotional Products

Dec 6, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Branding 101: What Makes a Brand Powerful

Jul 16, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

5 Invaluable Marketing Books to Help Grow Your Brand

Jul 2, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

4 Steps to #Winning Social Media

Jun 11, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

Graphic Design Terms Everyone Should Know

Jun 24, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...